Key2Print – what actually is it?
For more than six years we develop a web to print software. We are successful in Europe with 200+ implementations. A few days ago I had the opportunity to have a series of interesting meetings where we have talked about what is Key2Print and what Key2Print really offers to the printing houses. It inspired me to reach out to our roots and [...]
Outsourcing marketing services. Why it is better to trust professionals ?
Very often we encounter questions from our customers. What about the marketing? Is it better to entrust it to professionals or do it yourself? In this article we will try to answer these questions, and determine what it depends on. High availability of tools to improve marketing online means that more and more companies are [...]
Revolutionary interior design system from Key2Print
KEY2DECOR is a revolutionary software for online sales of decorative products based on a simple, convenient graphics creator. Ideal for printing houses equipped with solvent, latex and UV plotters or sublimation. It is a solution that uses the latest technologies, combining the world of interior decoration with sales via the Internet. [...]
How to find your niche market in the printing business ? – Blue / red ocean.
More and more often we get questions from our customers, what products are best to sell on the Internet. Years of work in printing business and the experience gained from our customers lead us to some conclusions. Prepare the appropriate strategy One of the methods that simplify finding the right market for your products is the strategy [...]
How to keep visitors on your website?
Since you already encouraged a potential customer to visit your website, you need to make sure not to come out of it empty-handed. The following post will therefore answer the question of how to stop the customer after he enter your website. Often we post on our blog about the fact that you only have 8 seconds to encourage your customer [...]
Meet us at Drupa
When in 2012 Key2Print company first participated in Drupa fair a big group of visitors did not realize the necessity of operating on the Internet. Since then, the printing industry changed a lot. „We started our cooperation with printing houses, which about the Internet knew only that it exists. The companies were often unaware of the [...]
User Experience in Web to Print
The appropriate design of your website is a key element of company’s visual identification. It is worth spending a lot of attention to design your website visually. In this post we would like to present few current website design trends. It should be noted that these trends are changing as quickly as fashion, so we present the most [...]
Planning W2P system implementation
The implementation of Web to Print system is a big change for a printing house’s business model. And it is important to prepare for it well. That is why we developed a guide to assist you in the implementation of Web to Print. This guide is based on our experience gained during implementation of Key2Print system with our customers. [...]
5 reasons why you should not put off the implementation of Web to Print system
In the next episode of our blog we will continue to prove this statement: Customer service via Internet is an unavoidable part of the printing industry development. This time we will concentrate on the reasons that makes you put off the decision to implement the W2P system for later. To understand the nature of this situation, let us [...]
Transfer your customers to the Internet
In the next episode of our history with the introduction of printing house to the Internet business, we would like to go back to the story about a family that was leading a printing house for three generations and realized very late that taking their business online was crucial for general development of their company. Several other [...]
Differences between online store and web-to-print
From the beginning of my work in Key2Print I came across many companies that began their online sales adventure with universal online shops (such as Shoplo, OpenCart, etc.). This is not a bad solution, but it is certainly very inconvenient for both the owner and the customer. The key is that sale of printing products requires a [...]
Who is Web to Print for?
A family led a printing house for three generations, which not only was the main source of their livelihood, but also a source of their pride. The first printing machines were bought to the company by their grandparents and were from the best suppliers at the time. The next generation fulfilled the machine park with high quality bindery. [...]